Posts tagged lean startup
Many corporations test products during the development cycle but not early or often enough with actual customers. R&D is the most expensive step in the innovation process. If you wait until you have something close to a finished product before getting user feedback, large sunk costs will make your team reluctant to employ significant changes.
For Successful Innovation, Release Imperfect Products by Larry Popelka
The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do.
Mark Suster - 9 Women Can’t Make a Baby in a Month